Selling Complex and Rapidly Evolving Cyber Services

The growing number of cyberattacks, new government regulations, and a chronic shortage of qualified staff are driving a high demand for cyber security management firms. The need for global Managed Security Service Providers (MSSPs) is expected to nearly double to a $48 billion market during the next five years.

San Francisco-based data analytics leader Splunk asked Pythia to develop sales enablement materials to establish mind share and market share in this evolving and fast-growing business segment. Our creative teams worked hand-in-hand with Splunk’s sales leadership to forge innovative and story-based narratives. The materials explained the intricate components and differences between MSSPs and Managed Service Providers (MSPs), and how they fit into Spunk’s overarching sales strategy.

Pythia was ideally suited for this project because of our deep proficiency in the business of storytelling, knowledge of cybersecurity, and our history of developing professional sales strategies. Field reps were armed to engage prospects and close deals with the authentic and effective sales enablement tools provided by Pythia.